And that’s presuming all the other studios don’t follow suit. As it stands, you will now only be able to watch the likes of No Time To Die, Fast & Furious 9 and Halloween Kills at home. Fighting back the only way they can, Odeon and Cineworld have boycotted Universal films. Already struggling with tiny profit margins (now crippled by the lockdown), cinemas simply can’t afford to stay open if audience numbers drop. Great news for anyone who’s gotten used to staying at home – not so good for anyone who owns a cinema chain. Realising that 80% is always better than 60%, Universal announced last week that even after the lockdown ends, all of their films will now be released online at the same time as hitting the cinema. Credit: Universalīut that’s when things started getting ugly. Cue the disco ball drop in the Universal office.īetty Gilpin in ‘The Hunt’. But run those numbers through the calculator with the new streaming savings and we see that the movie has made more money for the studio in three weeks online than its predecessor made in five months at the cinema. As of last week, Trolls World Tour has earned almost $100 million in America alone – which isn’t bad considering the first movie only made $153 million. Switch to online distribution and that figure rises to 80%. If Universal had been able to release Trolls World Tour in the cinema, they would have received around 60% of all ticket sales. The only problem is, it worked a bit too well. Throwing a lifeline to a stalled film industry, Universal’s strategy kept the movies moving – helping to recoup the costs of thousands of artist’s salaries, freeing up a groaning backlog of future releases and keeping several million bored kids entertained for a few hours at home.
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